The Indian Wedding Destination & Lifestyle Show

In Indian culture weddings are the epitome of a fairy-tale romance. Celebrations are grand affairs with an endless parade of events and traditions that are upheld, not only in India but among the global South Asian Diaspora.

So it was only a matter of time before the UK hosted their first Indian Wedding, Destination & Lifestyle Show. Bringing grandeur, elegance and a veritable fairy tale to London,not only will the exhibition appeal to Indian audiences, but also to mainstream visitors who want a taste of the phenomenon for themselves.

‘Indian weddings as we know is a unique experience, these occasions are getting grandeur and pompous with a great blend of the Indian and Western styles of celebrations,’ says Cicilia Raj, the woman behind the concept. ‘The objective of putting together a show such as this, lies in introducing India as not only a preferable destination for such celebrations but also promoting unique products and services that are available in India.’

Endorsed by celebrity couples such as Russell Brand and Katy Perry, theshow will sport the crème de la crème of the world of luxury bridal design and wedding services, with a carefully selected portfolio of some of the biggest names in fashion, beauty and lifestyle being presented at the exhibition.

Expected visitors include Neeta Lulla, fashion designer to a host of Bollywood A-list actresses, India Fashion Week regular Masaba Gupta; celebrity jewellers and India Fashion Week fixture, Amrapali.

India’s most celebrated invitation designer; Ravish Kapoor; plus henna artist, Geetanjali; and The Jaipur Collective – Nidhi Tholia, Amrapali, Rohit Kamra and Benu Bhatnagar – renowned designers working extensively with traditional Indian fashion, are also invited.

Visitors will connect with one of the richest elements of Indian culture and experience the most sumptuous expanse of bridal merchandise.

Furthermore, the event will exhibit picture-perfect wedding destinations and traditional Indian luxury lifestyle products. In addition to a weekend filled with glamorous activities and events will be runway shows boasting a rich and colourful cultural heritage which strongly permeates every aspect of traditional Indian weddings, customs and rituals.

Celebrating the importance, and the respected position of womanhood, this landmark event takes place on Fri 15th-17th July at Olympia 2, Kensington Square Gardens, London W14 0BA. 10am-6pm. Adm: £10. Info: 0207 385 1200/ www.ardhanginni.com.

By Folashade Bello